Even though we’re taught to not judge a book by its cover, most everyone is influenced by the look and feel of the “face” that all publications put up–front. The subliminal thought becomes; “If the visual quality of the book is high, then so must be the read itself.”
Never has this feature had so much importance as right now. With the millions of publications on the market today, a well–designed cover can make the difference between the financial success or failure of the book. The well–crafted covers that sing out on the web or in bookstores are the ones that grab attention, rank and present the book’s essence and value, and subsequently make the sale.